How Undercover Recording Revealed a £28m Holiday Ownership Fraud

Prosecutors have labeled it as among the biggest frauds of its nature in the UK.

A total of 14 people have been found guilty for their role in a multi-million pound scheme to cheat in excess of 3,500 timeshare investors.

The targets were desperate to terminate age-old holiday ownership agreements and sought out support.

Most were from 60 and 80. Over 500 of them parted with over £10,000, and a single victim transferred over £80,000.

Those victimized were subjected to aggressive consultations lasting up to six hours. They were financially worse off, holding worthless fake "credits" and still locked into high-priced vacation property deals they frequently were unable to use.

The Company Central to the Scam

The firm at the heart of the scheme was Sell My Timeshare (SMT). They accepted people's money to support the owners' opulent way of life of private schools, high-end properties and exclusive air travel.

The man at the head of the firm, the main defendant, was handed a seven-and-half year prison term in January for conspiracy to defraud.

In the latest development, his partner Nicola was one of the final three to hear their sentences.

She was given a 24-month deferred imprisonment at Southwark Crown Court after admitting illegal fund handling.

The outcome represents a lengthy process and marks a significant success for the victims who came forward, the police and prosecutors.

The Way the Inquiry Started

The initial awareness of the firm came in the summer of 2016. The role involved in the investigations unit of a media outlet, making documentary features.

A acquaintance noted that his mother had taken over the ownership of a timeshare apartment in a European resort and, after years of holidays, had started seeking to get out of the contract.

It's worth mentioning how common holiday ownership had become with English tourists in the last decades of the 20th century.

Timeshares permitted people to access the identical property each season, or swap their time slots with fellow investors who had apartments in other resorts. Roughly 600,000 holiday enthusiasts accepted that chance.

The initial boom was accompanied by a lot of stories about rip-off merchants mis-selling properties. They appeared frequently on public interest TV programmes.

The typical timeshare contract tied investors in for many years.

By 2016, those owners who had enjoyed their assigned property in the sunshine for 20 or 30 years were advancing in years, and a large proportion were hoping to end their association to their vacation investments.

A number had reduced ability to travel and were unable to visit their units. Others just thought they'd enjoyed sufficient use from them. And a portion had passed away, in frequent situations passing on their heirs to assume the deals - plus their regular contributions and upkeep costs.

The Covert Probe Unfolds

This was the situation the relative had found herself. She looked online for solutions and came across the company, a firm whose online presence assured to release her from her agreement.

Yet, having submitted funds and arranged an appointment with them, her family became suspicious.

Additional investigation revealed many victims reporting they had handed over cash and got nothing from the service. Indeed, they had suffered financially. A lot of it.

The investigative unit commenced probing what was going on. It was rapidly apparent that there were some shady characters active in the timeshare resale sector.

One lawyer had hundreds of individual complaints waiting to sue SMT.

The team interviewed people who had used the firm and they collectively described identical situations. They believed the company would buy their property off them but when they attended a meeting (for which they made an advance payment) they were informed there was no market for their property.

Rather, they were pushed - in fact pressured - to spend more money acquiring "the company's points system", named after the business's umbrella group, the overarching entity.

The precise definition was somewhat vague. They seemed similar to a kind of currency, giving access to cheaper vacations and services and consumer discounts.

And they were reportedly "transferable with fellow investors, at a future date.

Paying cash at the time would lead to an long-term benefit that would cover the company's charges and leave the timeshare holder ahead financially, liberated eventually from their pesky contract.

Too good to be true? Indeed, it was.

A 'Misleading Tactic'

Based on these descriptions were correct, this was a major deception.

This is known as a "bait-and-switch."

Someone - specifically SMT - "attracts the client by advertising a defined offering and then say that's not available, steering the individual to a different, lower-quality product or service.

This is against the law. Possessing all the testimony we had gathered, we made the case to discreetly video one of the company's meetings.

This takes dedication, work, and strong justifications for why this is the exclusive approach to obtain the information required to prove wrongdoing.

Once authorized, our limited crew set up a meeting with one of the firm's agents in the English town.

Pretending to be a ordinary individual wanting to help his mother out of her timeshare contract|holiday ownership agreement

Vickie Moore
Vickie Moore

Tech enthusiast and network specialist with over a decade of experience in telecommunications and broadband solutions.